The scent of the new year is getting stronger. There is a boom in New Year's Eve dinner reservations nationwide. A reporter from the Securities Daily found out through a recent interview that many hotels and catering establishments mostly booked New Year's Eve dinner reservations. Private rooms are increasingly scarce.
Heads of several catering companies said New Year's Eve dinner reservations this year are back at 90% of those for the same period in 2019. Over the past three years, many catering companies have set up meal delivery services. led to an increase in sales
The food industry is showing a clear recovery trend. From the information of industry people, branding expertise, scale and chain will become the major trends in the development of the catering industry. And chain leaders will be the first to benefit from the industry's recovery.
In an interview with a reporter from the Securities Daily, Xuji Seafood, a seafood chain store manager, said, "On New Year's Day and Lunar New Year's Day this year, boxes and lobby booths at 60 stores nationwide are generally full, and lobby seats are reserved for only a few restaurants, and some restaurants located slightly further away There are still a small number of boxes available for reservation. The Chinese New Year in 2022 achieved 90% of the 2019 level," he said.
Hu Yanping, founder of Hunan Binghuolou, told "Securities Daily": "From the end of December 2022 to January 10, 2023, all stores are fully booked for group dinners. New Year's Eve dinner delivery set, home delivery " Order a mini program, stay home, dinner together with one click. "Maximizing Consumer Convenience"
"Banu Hot Pot does not take reservations. But calls to inquire about New Year's Eve dinner at various restaurants rarely stop. According to sales data, it has already broken the 2023 New Year's Day record. 2. The national average is more than six tables,” Banu said, Hotpot told reporters.
Li, who lives in Guangzhou, said: “I've been calling for the past few days to reserve bento boxes for New Year's Eve dinner. And we've found that many popular restaurants are fully booked. “I asked several times before making a reservation,” he said.
Zhu Danpeng, vice president of the Guangdong Food Safety Promotion Association and China Food Industry Analyst, told a Securities Daily reporter, “Overall, New Year's Eve dinner reservations this year are at an all-time high. During the same period last year, it is worth mentioning that this year, the reservation rate for the second and third floor markets has increased significantly compared to last year.”
According to Wind Information, public companies in the catering sector surged in the secondary market at the close of trading on January 10th. In the A-state catering sector, three companies - Xi'an Catering, Tongqinglou and Quanjude - increased by 165.49% on average in the last three months. Shares of seven listed companies in the food business sector of the Hong Kong Stock Exchange, including Cafe de Coral Group, Shabu-Siabu, Haidilao, Jiamaojiu, Yum China, Nayoukisti and Helen's, have risen an average of 47.87% over the past three months.
Comments are closed